A Killer product is not just apparel, it is a style statement. For an Indian, Killer has, since long exemplified the highest standards of Indian Western denim wear. The designs of Killer are synonymous with the rebellious streak of youth. In 2002, generation gaps were lowered and so were the waistlines. Killer introduced Low Rise jeans followed by Shreds’ jeans in 2004 for the first time ever in India. Bleached, brushed, ripped, torn, and even ridden with bullets, Denims were molded beyond imagination to give a whole new character to them. Killer Jeans has always brought innovation and superior design into its product ranges, appealing to the bold, brash, rebellious, unique, creative, and sustainable audience.