What if three coffee-obsessed friends turned a late-night craving into a brew that’s shaking up India? Sleepy Owl isn’t just coffee—it’s a desi kick that’s fast, bold, and oh-so-smooth! Welcome to Day 3 of Desi Brand Diaries, our daily dive into India’s most epic homegrown brands. We’re cracking open a fresh tale every day—from tech rebels to kitchen champs—to make you fall in love with shopping local. Yesterday, we glowed with Mamaearth; today, let’s wake up with Sleepy Owl’s caffeinated magic!
How Sleepy Owl came into existence?
It all brewed up in 2016 in a cramped Delhi apartment, where Ajai Thandi, Arman Sood, and Ashwajeet Singh—friends bonded by caffeine—decided India deserved better than instant granules. Ajai, fresh from grinding it out at JP Morgan in New York, teamed up with Ashwajeet and Arman to rethink coffee at home. Their big idea? Cold brew—Arabica beans from Chikmagalur steeped overnight in cold water for a nutty, low-acid punch. They started small, lugging a “Cold Brew Box” to events, but soon swapped it for brew packs that anyone could steep in a jar.
Fast forward, and Sleepy Owl’s no one-trick pony. They’ve got hot brew bags—think coffee in a teabag, ready in five minutes—and premium instant coffee that dissolves like a dream, no barista required. By 2023, they’d hit Rs 30 crore in revenue, fueled by 60,000+ fans and a retail spread from Delhi to Mumbai. Their secret? Sourcing top-grade beans straight from Karnataka farms, roasting them just right, and tossing in flavors like hazelnut and vanilla. Plus, they’ve kept it real—no preservatives, just coffee love. From that Delhi hustle to a nationwide buzz, Sleepy Owl’s proof you don’t need a café to sip the good stuff.
Coffee Hacks & Shopping Tips
Want Sleepy Owl’s best at home? Steep their Original Cold Brew pack overnight, then splash in some milk and a pinch of cinnamon—café vibes for under Rs 50 a cup. For a quick fix, their instant coffee sachet plus a dollop of honey turns your mug into a sweet escape. Got a frother? Whip their hot brew into a latte in seconds. Shopping tip: Their combo kits (cold brew + instant) drop big during festive sales—last year, I snagged a pack at 25% off. Let RealCash hunt the deals so you can sip without the stress.
“Day 3 of Desi Brand Diaries is live! How did Sleepy Owl wake up India? Read on and score cashback perks with RealCash—then share the buzz with your crew! #DesiBrandDiaries”
Loved this brew? Spread the word—tweet it, WhatsApp it, or tag your coffee squad. The more we share, the perkier we get!
Glow On, Cash In – What’s Next?
Hooked on Sleepy Owl’s kick? Why not turn your coffee fix into some extra cash? At RealCash, we’re your brew crew—think cashback on every Sleepy Owl stash, exclusive coupons to fuel your mornings, and an affiliate program that pays you to rave. Imagine this: You’re at a chai break, hyping their hazelnut brew to your pals. They grab it via your RealCash link, and while they sip, you stack rupees—it’s a desi hustle with a caffeine twist! Join us today, blast those deals to your crew, and let’s perk up the savings together! Oh, and don’t miss tomorrow—Day 4 of Desi Brand Diaries flips the page to another Indian legend that’s stitched style into our lives. Hint: It’s a wardrobe game-changer. Catch you then!
