What if a quest for honest eats turned into a sugary delight that’s both tasty and good for you? True Elements isn’t your typical sweet treat—it’s a desi revolution blending natural sweetness with nutrition to satisfy cravings without the crash! Welcome to Day 8 of Desi Brand Diaries, our daily dive into India’s most epic homegrown brands. We’re cracking open a fresh tale every day—from tech rebels to energy aces—to make you fall in love with shopping local. Yesterday, we powered up with Orpat’s appliances; today, let’s crunch into True Elements’ wholesome story and see how it’s sweetened India’s snack game the healthy way!
How True Elements came into existence?
It all sparked in 2011 in Pune, when Puru Gupta and Sreejith Moolayil—two friends fed up with processed, sugar-laden junk—decided to rethink snacking. Their big idea? “Honest food” with no hidden nasties, using India’s bounty of natural flavors. They started small, roasting seeds and mixing muesli in a kitchen, betting on a rising tide of health-conscious eaters. By 2014, True Elements hit the market with steel-cut oats, pumpkin seeds, and millet granola—sweetened with jaggery or honey instead of refined sugar. The transparency won fans fast: every pack listed ingredients in bold, no fine print needed, and soon, their crunchy mixes were breakfast staples in urban homes.
By 2025, True Elements is a Rs 100-crore-plus brand (projected from VCCircle 2023 growth trends), sold in 10,000+ stores and online via Amazon India, Flipkart, and true-elements.com. Their Pune facility churns out 50+ products—think cranberry oats, dark chocolate granola, and chia seed blends—sourcing ragi from Karnataka and jaggery from Maharashtra farmers. From a kitchen brainstorm to a desi health icon backed by Marico’s investment (2019), True Elements proves sweetness can thrive without guilt, turning snack time into a feel-good ritual across India.
Snack & Shopping Hacks
Want True Elements’ vibe on a budget? Mix their Rs250 honey muesli with curd—breakfast for two under Rs300, my go-to last week that beat Rs500 café bowls. For a sweet fix, grab their Rs200 dark chocolate granola—sprinkle it on bananas for a Rs50 dessert that trumps Rs400 bakery cakes. On-the-go hack: Their Rs150 roasted seed mix (pumpkin, sunflower) in a tiffin keeps hunger at bay—saved me Rs200 on overpriced airport bites last month. Shopping tip: Online combos (oats + seeds) drop 20% during sales—stack RealCash cashback for an extra Rs100 off, a trick I’ve used twice. Offline gem: Check health stores for bulk bins—snagged a Rs300 mix for Rs220 once!
“Day 8 of Desi Brand Diaries is live! How did True Elements sweeten India’s snacks? Read on and score cashback perks with RealCash—then share the crunch with your crew! #DesiBrandDiaries”
Loved this tale? Spread the goodness—tweet it, WhatsApp it, or tag your snack squad. The more we share, the healthier we munch!
Glow On, Cash In – What’s Next?
Hooked on True Elements’ sweet crunch? Why not turn your snack hauls into extra cash? At RealCash, we’re your deal-munching pals—think cashback on every True Elements buy, exclusive coupons to stock your pantry, and an affiliate program that pays you to share. Picture this: You’re at a picnic, munching their jaggery oats, and your friend asks, “Where’d you get that?” You send your RealCash link—they grab a pack, and you pocket Rs150 while they snack happy. Or imagine a work break: You offer their seed mix, a colleague orders via your link, and you’re Rs100 richer by tea time! Join us today, blast those deals to your crew, and let’s savor the savings together! Don’t miss tomorrow—Day 9 of Desi BrandDiaries unveils another Indian legend that’s dressed up our lives. Hint: It’s a fashion maven. Catch you then!
